Lawrence Rosenberg

Lawrence Rosenberg works with ambitious companies to build and implement unparalleled sales process and strategy, sales management systems and peak-performance sales training. His background as a multi million-dollar producer, #1 ranked closer and top performing Sales VP, gives him an in-the-trenches perspective on how to operate as a both a world-class sales leader and dealmaker.

Currently a VP Sales in the business intelligence, media and events/conference industry, Lawrence and the teams he leads help clients in the pharmaceutical, packaging, food & beverage, defense, aerospace, energy and healthcare technology sectors win new business and increase sales by educating vendors on buyer needs/challenges and connecting them with decision makers at large Fortune 1000 brands via cutting-edge business generating platforms and face-to-face marketing channels.  

Working with the Institute of Sales Management, Lawrence has been instrumental in the development and leadership of the ISM's Approved Training Partner program which empowers major corporations and providers of sales training with SaaS-based skills assessment, learning & professional sales certification solutions.

Beyond his success as a top B2B sales leader, Lawrence became a Director for one of the world's top 25 retained executive search firms where he built a highly successful recruitment practice that specialized in placing senior sales leaders in the business intelligence, data and information space.

Lawrence is also the author of three books on sales, competition and strategy including Chase the Championship, a survival-of-the-fittest manifesto for the up and coming sales superstar and Competitive Persuasion – Why Dealmakers, Closers & Negotiators Rule the World, a step-by-step game plan for selling your way to the top of any company. His latest book, Sell the New Gap – How to Unlock your True Value as a Sales Professional, details the process for converting complex consultative selling into short sales cycle wins by leveraging your hidden value in the customer journey.  


It was a pleasure and honour to work with Mr Lawrence Rosenberg. His knowledge of advanced B2B sales execution is world class and his professional values and integrity as a sales leader are second to none. Lawrence made a positive difference to our sales culture and knowledge base at PatSnap - a true role model to fellow sales leaders. - Ray Chohan, SVP Corporate Strategy, PatSnap

Let me tell you that Lawrence Rosenberg is the only trainer I have ever heard that is worth hearing. He is not just the best, he is the only one that matches a sales professional's expectations.  Lawrence, presented a process which can fit across any sales platform. I have never had any respect for any trainer before, and now I have to say it to anyone like me out there who has done sales for years and years...you can learn! - Gary Kakoullis, Account Manager at Ascential Plc

Lawrence Rosenberg brings a no nonsense philosophy to a sales department that takes an average salesperson to an A + producer. Rarely are you lucky enough to work along side those individuals who posses that rare talent and drive who can move people outside of their comfort zone and achieve goals way beyond their wildest expectations. - Lawrence Wayne Roberts, Chief Operating Officer at Faircount Media Group

Lawrence is simply the best leader of sales people I have worked with in the last 10 years. He fuses the ability to generate and grow revenue through diligent management of the people, product and process and secondly, he inspires people. And yes, I am very aware of the difference between management, leadership and inspiration, and again I say Lawrence inspires people! He is the full package and is one of the greatest examples of Grade A talent I have seen over the last decade. I would recommend him without question to any company that is looking to improve the skill, motivation and results of sales teams - Miles Dixon - Director, SMi Group

Lawrence is a tremendous force in sales motivation and training, bringing forth a mass of experience to guide and direct even experienced sales guys to the next level. - Roger Baker, International sales and business development, UKI Media & Events

Lawrence is a true professional with a huge talent and passion for sales. His energy levels are highly infectious and his understanding of the sales process is second to none. Lawrence is as comfortable closing a £100K deal over the phone as he is training new recruits. Lawrence is a great team player and an inspiring leader ... All in all a very rare package. - Nick Henry, Co-Founder and Group Managing Director at Henley Media Group

Lawrence is a great mentor who has exceptional skills to motivate and help individuals close deals. Lawrence's concept of "big thinking" has helped me close numerous high value deals. I cannot thank him enough for the high level of sophistication that he has added to not only my personality, but to my skills as a Sales Executive. - Kabir Seth, Senior Area Manager, SMB Europe & Africa at Gartner