About

Lawrence Rosenberg

Lawrence Rosenberg works with ambitious companies to build and implement unparalleled sales process and strategy, sales management systems and peak-performance sales coaching. His early background as a million-dollar producer and #1 ranked deal-maker gives him a unique, in-the-trenches perspective on how to operate as a world-class sales leader.


Beyond his success as a top sales professional, Lawrence became a Director for one of the world's top 25 retained executive search firms where he built a highly successful practice that specialized in data and business intelligence.


Following this, Lawrence went on to become a Director of Sales in the business intelligence, media and events/conference sectors, where he and the teams he leads help clients in the pharmaceutical, packaging, food & beverage, defense, construction, oil & gas and healthcare sectors win new business and increase sales by educating suppliers on buyer modalities and connecting them with decision makers via cutting edge channels and business generating platforms.  


Most recently, consulting for the Institute of Sales Management, Lawrence has been instrumental both as the Sales Director for the ISM's media and events business, and in the development and leadership of the ISM's Approved Training Partner program which empowers providers of sales training with assessment, learning & professional/personal development solutions for corporate sales forces.


Lawrence is also the author of three books on sales, competition and strategy including Chase the Championship, a survival-of-the-fittest manifesto for the up and coming sales superstar and Competitive Persuasion – Why Dealmakers, Closers & Negotiators Rule the World, a step-by-step game plan for selling your way to the top of any business.


His latest book, Sell the New Gap – How to Unlock your True Value as a Sales Professional, presents how to convert complex consultative selling into short sales cycle wins by leveraging your hidden value in the client equation.  

Testimonials

It was a pleasure and honour to work with Mr Lawrence Rosenberg. His knowledge of advanced B2B sales execution is world class and his professional values and integrity as a sales leader are second to none. Lawrence made a positive difference to our sales culture and knowledge base at PatSnap - a true role model to fellow sales leaders. - Ray Chohan, SVP Corporate Strategy, PatSnap


Let me tell you that Lawrence Rosenberg is the only trainer I have ever heard that is worth hearing. He is not just the best, he is the only one that matches a sales professional's expectations.  Lawrence, presented a process which can fit across any sales platform. I have never had any respect for any trainer before, and now I have to say it to anyone like me out there who has done sales for years and years...you can learn! - Gary Kakoullis, Account Manager at Ascential Plc


Lawrence Rosenberg brings a no nonsense philosophy to a sales department that takes an average salesperson to an A + producer. Rarely are you lucky enough to work along side those individuals who posses that rare talent and drive who can move people outside of their comfort zone and achieve goals way beyond their wildest expectations. - Lawrence Wayne Roberts, Chief Operating Officer at Faircount Media Group


Lawrence is simply the best leader of sales people I have worked with in the last 10 years. He fuses the ability to generate and grow revenue through diligent management of the people, product and process and secondly, he inspires people. And yes, I am very aware of the difference between management, leadership and inspiration, and again I say Lawrence inspires people! He is the full package and is one of the greatest examples of Grade A talent I have seen over the last decade. I would recommend him without question to any company that is looking to improve the skill, motivation and results of sales teams - Miles Dixon - Director, SMi Group


Lawrence is a tremendous force in sales motivation and training, bringing forth a mass of experience to guide and direct even experienced sales guys to the next level. - Roger Baker, International sales and business development, UKI Media & Events


Lawrence is a true professional with a huge talent and passion for sales. His energy levels are highly infectious and his understanding of the sales process is second to none. Lawrence is as comfortable closing a £100K deal over the phone as he is training new recruits. Lawrence is a great team player and an inspiring leader ... All in all a very rare package. - Nick Henry, Co-Founder and Group Managing Director at Henley Media Group


Lawrence is a great mentor who has exceptional skills to motivate and help individuals close deals. Lawrence's concept of "big thinking" has helped me close numerous high value deals. I cannot thank him enough for the high level of sophistication that he has added to not only my personality, but to my skills as a Sales Executive. - Kabir Seth, Senior Area Manager, SMB Europe & Africa at Gartner